Sales & Marketing
Great commercial performance starts with creating demand and turning that demand into business. Marketing builds awareness and gives guests a reason to consider the hotel. Sales goes after the rooms, groups, meetings, events, and food and beverage business that drives revenue. We bring both together with revenue management around one strategy and one set of goals.
EVERYONE SELLS
Sales does not stop with the sales team. We create a culture where leaders and team members throughout the hotel recognize opportunities, understand the business, and know how they contribute to revenue. Sales, marketing, revenue, and operations work together because every department has a role in the hotel’s success.
SALES STRATEGY
We actively sell the hotel. That means identifying the right accounts, groups, meetings, events, and market segments, then building deliberate prospecting, relationships, and retention strategies to win the business that makes sense for the long term success of the property.
MARKETING & DEMAND GENERATION
Marketing creates awareness and drives demand. We use the right mix of digital marketing, paid media, social media, content (SEO), public relations, partnerships, promotions, reputation management, and direct channels to put the hotel in front of the right audiences and give them a reason to choose to stay.
ONE COMMERCIAL STRATEGY
Sales, marketing, and revenue management have different jobs, but the same role and that is to drive top line revenue. We work in such a way that it drives them all toward same result. We align strategy, targets, pricing, demand generation, and sales efforts so each discipline strengthens the others and the hotel moves toward the same financial goals.